Global Filter Pinning & Lens State Persistence Guide

Welcome to the Global Filter Pinning feature guide. 

While analyzing a specific combination of filters, switching to another lens may require the same filter context to be carried forward for consistent comparison and exploration. With 'Pin Filters' feature, selected filters remain intact while navigating between lenses, enabling a smoother and more efficient analytical workflow.

Let's see how it works

You may refer below too, to explore using 'Pin filters' option to retain your analysis context, reduce repetitive filter selections, and seamlessly compare performance data across different lenses in the platform.

What is Filter Pinning?

When analyzing marketing or creative performance, you may want to explore the same context , such as a specific Brand, Device, Site Name, or Date Range, across multiple lenses.

By default, each lens maintains its own independent filter state. This means that switching between lenses may require reapplying your selections manually.

The Pin filters feature helps solve this by allowing you to globally retain your active

• Filter selections
• Date Range
• Benchmark
• Chart Granularity

Once enabled, your pinned selections automatically carry across supported lenses during navigation, helping maintain a consistent analysis context throughout your session.

How It Works: Smart Merge Strategy

When navigating between lenses with Pin filters enabled, the platform combines your pinned selections with each lens’s default configuration instead of completely overwriting it.

• Pinned selections take priority: If you pin a filter such as Brand = Dove in Media Pulse, the same Brand selection continues applying across other supported lenses.
• Lens defaults are preserved: If a lens has built-in defaults that are not overridden by your pinned selections, those defaults remain active so the lens continues functioning as intended.
• Date range, benchmark & granularity persist: Your selected Date Range, Benchmark, and Chart Granularity also carry across lenses to maintain consistent comparisons.
• Unsupported filters are skipped: If a pinned filter is not supported in another lens, it is ignored there while other compatible pinned selections continue applying normally.